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Ultraviolet Protection Factor (UPF) Sun Protective Clothing – The Armor Against UV Rays
HOOK
UPF sun protective clothing is the ultimate armor against UV rays – offering consistent, all-day protection without the need for reapplication.
HISTORY / ORIGIN
UPF clothing originated in Australia in the 1990s, where skin cancer rates were alarmingly high. Researchers developed the first standard for measuring fabric UV protection, leading to the term UPF – which measures both UVB and UVA protection. Unlike SPF, which only measures UVB, UPF provides a more comprehensive assessment of sun protection. The global UPF sun protective clothing market has grown significantly as awareness of skin cancer and sun damage has increased.

